New Media Digital Strategy (SDNM) course
This course sets a new benchmark for students aspiring to become professionals in the cultural and creative industries. Designed to meet the growing needs and rapid evolution of the communication and production sector, this innovative course stands out for its ability to anticipate and integrate technological innovations into production practices.
At a glance
Admission
Competition
Language
French
Terms and conditions
Face-to-face
Description
This training represents a dynamic process designed to produce highly qualified professionals recognized for their ability to meet future challenges and transform the cultural industry landscape.
The courses are divided into four main areas (corresponding to four Teaching Units):
Digital culture
Strategy
Technology
Design and writing
They are punctuated by three workshops: the Novatio seminar, the Makers workshop & the Studio.
It's a place for reflection on new media news, monitoring and forecasting, led by professionals around case studies and a focus on strategic, economic and legal issues.
Each month, a professional shares his or her career path, successes and challenges, and reveals the different facets of a profession. The Novatio seminar provides a better understanding of the skills required in the professions targeted by the course.
It also enables you to make contacts for future careers. A wide range of sectors are covered: digital marketing, communications, social networks, production, journalism, publishing, art direction, games...
The makers workshop takes place in a Fab-Lab. Over 4 days, in small groups, students will build an object using available tools and machines, such as 3D printers and laser cutters.... They follow a creation and design process, learn to use specialized software and equipment, and above all experiment with collaborative techniques and collective intelligence. Each stage of the project must be documented by a video, and each group must deliver a clip at the end of the workshop, during a presentation of the object and its manufacturing process.
The studio is a workshop designed to help you grasp all the dimensions of a transmedia project. This workshop, which takes place in groups of 4 to 5 people, extends over 2 semesters. It serves as a guideline for applying the knowledge acquired during training. It enables students to demonstrate their mastery of knowledge and skills as they work on the design of a transmedia or multi-media product and the production of its mock-up. The product must illustrate a writing and broadcasting concept. The culmination of this work is the production of a demonstrator illustrating the principles of the final product, or a trailer showing what it could become if published in a professional circuit. A final presentation is made to a jury of industry professionals.
Job opportunities
The SDNM pathway targets the cultural and creative industries: communications, advertising, books, press, fashion, audiovisual, radio, music, interactive media, design and creative services.
It prepares you for the new emerging professions in the production and realization of multiplatform (and transmedia) digital products, from design to financial, legal and administrative project set-up and production management.
Examples of jobs offered to former students on completion of the course: new media production manager, junior digital project manager, 360° designer, junior marketing analyst, web copywriter, social media manager, narrative designer, marketing & innovation manager, brand & content manager, media data analyst, editorial manager, film production assistant (TV, web....), scriptwriter, communication officer, documentary jounalist, e-commerce manager, game/level designer, Ux Design & project manager, audiovisual production administrator, comm...
(to find out more: search LinkedIn for former SDNM students using the following keywords: Sciences Po Grenoble + Transmédia or Stratégies digitales, nouveaux médias).
Skills
Activities and skills referenced in the training program
- Identify the political, strategic and socio-technical innovation issues facing the cultural industries;
- Develop strategies for positioning digital communication devices in public or private policy;
- Convince stakeholders to commit to strategic implementation;
- Evaluate and adjust strategic orientations.
- Identify and coordinate the various artistic, institutional and cultural industry partners needed to set up the project (from local to international scale);
- Anticipate and provide for organizational, human, financial and logistical resources;
- Ensure the project's regulatory and legal compliance;
- Use agile methods to organize tasks and resources;
- Adapt your posture to the context and to the artistic personalities involved in the project.
- Identify the relevant elements of the order or specifications;
- Deduce the elements of value creation;
- Integrate the new constraints imposed by the market (multi-media, multi-use and multi-service);
- Develop methods and protocols for collective creation;
- Write and script digital communication devices;
- Produce graphic designs of data and ideas;
- Develop, produce and distribute interactive digital media, images, sounds and videos, on- and off-line, adapted to the device.
- Managing a project
- Problematize a complex phenomenon or situation, drawing on knowledge of scientific works and the state of the art of research in a given field;
- Define and contextualize the object of study;
- Carry out bibliographic research and prioritize academic reference sources as well as reliable institutional documentary sources;
- Collect qualitative and quantitative data;
- Analyze qualitative and quantitative data;
- Adopt a reflective and critical approach.
Program
The course comprises an average of 18 hours of classroom training per week. First-year courses run from September to February, and second-year courses from September to December. They are extended by professional internships.
In addition to the 3 main workshops (the Novatio Seminar, the Makers Workshop and the Studio), the courses are as follows:
Digital Culture" teaching unit | - The essentials of production: discover the production sectors, their professions, and the projects faced by the producer. - Sociology of use: understand how technical innovations are used. Study emerging uses. - Semiology: familiarize yourself with the techniques of the gaze, what images show, mean and symbolize. - Panorama of new media writing: explore innovative projects and new forms of writing. - Digital footprint: reflect on "what digital does to politics" in the age of algorithms. |
Strategy" teaching unit | - Digital project management: understand the practices and methods used to manage and direct digital projects. - Consumer behavior: understand consumer behavior analysis models and the decision-making process. - Lean Startup: understand Lean Startup methods and know how to apply them to Studio projects. - Budgeting : support the Studio's projects on the theoretical basis of accounting tables. - Online communities: know and know how to apply methods and practices to make an online community efficient, creative and autonomous. - Project design and collective intelligence: mobilize Design-Thinking and Collective Intelligence approaches in your practices and projects. - English (and second language) |
Technology" teaching unit | - Graphic tools : familiarization with Adobe Photoshop, Illustrator and Indesign. - Video tools: familiarization with Premiere Pro and After Effects. - Production tools : familiarization with production tools. - Introduction to UI/UX design: introduction to interface and user experience design. - Shooting tools: basics, techniques and shooting. |
Design & Writing" teaching unit | - Writing and creativity tools : know and know how to use writing preparation tools and software to assist and organize conception and writing. - Pitching : know how to present your projects, convince and succeed in public speaking. - Community management: be able to manage interactions with social network users by knowing your audience precisely. - Screenwriting: understand the technique of creating and structuring screenplays for the media. Scriptwriting : techniques for creating and structuring media scripts. - Sound design : understand the use of sound in images and know how to use sound processing and editing software. - Digital comics: become familiar with the world of comics: its cultural areas (comics, manga, comics), genres, players and formats. |
Digital Culture" teaching unit | - E-marketing : know the fundamentals of digital marketing strategies (and tools) - Intellectual property, contractualization, legal : know and understand the legal obligations and protections in the digital production sector - Project financing: from writing a business plan to dynamic communication with investors. |
Strategy" teaching unit |
- Data design (shared with the PROGIS course): transform complex data into clear, engaging visualizations. |
Technology" teaching unit |
- Technological innovation watch : follow and analyze the latest emerging trends in digital media. |
Design & Writing" teaching unit |
- Fictional reality: understand the principles of structuring fictional universes based on the notion of creative experience. |
The SDNM dissertation is a personal and original work of reflection and research of an intellectual, professional and academic nature. This introductory work to research has the classic characteristics of the Master's theses required in French universities in the second cycle, but can be linked to experience in a company as part of the course.
This is a professional dissertation (applied research) presenting a problematic that can be applied in the host company or in a field to which the student has privileged access, enabling him or her to gather data using an approach similar to that of a research project.
In all cases, it is an exercise combining a theoretical and empirical approach (a qualitative and/or quantitative field survey is recommended).
Students in this program must complete their first compulsory internship, lasting a minimum of 4 months. It takes place at the end of semester 2 and is the subject of a report. This is an introductory internship that can be split between several companies.
A second compulsory end-of-studies internship lasting a minimum of 14 weeks takes place throughout the fourth semester. During this internship, students write a thesis.
Contact
Pascal Clouaire
pascal.clouaire@sciencespo-grenoble.fr
Émeline Sarli
Tel. 04 76 82 83 87
contact-diplome-transmedia@sciencespo-grenoble.fr
Further information
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