Political and Institutional Communication (CPI) course

Identify emerging news in relation to communication issues;

Problematize a communication issue and mobilize an appropriate theoretical framework ;

Conduct a literature review on the subject and compile a structured bibliography;

Identify and map the stakeholders involved;

Design and popularize communication grids based on innovative theoretical frameworks;

Design and produce a variety of communication media;

Organize and promote public events on communication-related topics.

Skills blocks associated with the activity: RNCP34024BC01 - Conduct a reflective and distanced analysis, taking into account the complexity of a request or situation; RNCP34024BC05 - Work in a collaborative environment

Identify the scope of the study and the communication challenges;

Contextualize and identify the stakeholders involved in a communication issue;

Carry out a strategic watch and diagnosis of the strengths and weaknesses of an ecosystem in relation to the issue at hand;

Identify and formulate objectives and goals based on the expectations of a given target (consumers, voters, users, institutional players);

Relating information from a critical perspective ;

Use one or more methodological tools related to the problem;

Produce and present a strategic analysis, both orally and in writing, in French or English.

Skills block associated with the activity: RNCP34024BC02 - Express your thoughts clearly and concisely in writing and orally, in French and English

Monitor communication trends and practices;

Gather political and/or market issues and transform them into communication research questions;

Design and write a proposal that takes into account the expectations and needs of a target audience;

Justify and present the project to a customer, both orally and in writing;

Manage the deployment of a consulting strategy and support the client in its implementation and management over the short and medium term.

Skills block associated with the activity: RNCP34024BC02 - Express your thoughts clearly and concisely in writing and orally, in French and English

Identify, define and create a communication device in line with the objective ;

Test and validate new communication devices;

Produce and implement a multi-channel communication medium in line with the needs of the target audience;

Monitor, measure and report on the effectiveness of online and offline communication tools;

Take stock of actions undertaken with a view to optimizing future processes.

Skills block associated with the activity: RNCP34024BC02 - Express your thoughts clearly and concisely in writing and orally, in French and English

Design and manage an online or offline brand reputation strategy for an internal or external audience;

Managing a public relations campaign in the private or public sector;

Manage and disseminate the image of a political, market or institutional entity;

Identify a crisis situation and implement a specific plan to manage it ;

Coordinate and manage internal and external stakeholders in a communications project within an organization; ?

Manage and ensure relationships with service providers and project stakeholders;

Set up a sponsorship and fundraising campaign;

Draw up and monitor a provisional budget.