Management and Business Administration

• Identify emerging news in relation to communication issues;
• Problematize a communication issue and mobilize an appropriate theoretical framework ;
• Conduct a literature review on the subject and compile a structured bibliography;
• Identify and map the stakeholders involved;
• Design and popularize communication grids based on innovative theoretical frameworks;
• Design and produce a variety of communication media;
• Organize and promote public events on communication-related topics.

Skills blocks associated with the activity: RNCP34024BC01 - Conduct a reflective and distanced analysis, taking into account the complexity of a request or situation; RNCP34024BC05 - Work in a collaborative environment

• Identify the scope of the study and the communication challenges;
• Contextualize and identify the stakeholders involved in a communication issue;
• Carry out a strategic watch and diagnosis of the strengths and weaknesses of an ecosystem in relation to the issue at hand;
• Identify and formulate objectives and goals based on the expectations of a given target (consumers, voters, users, institutional players);
• Relating information from a critical perspective ;
• Use one or more methodological tools related to the problem;
• Produce and present a strategic analysis, both orally and in writing, in French or English.

Skills block associated with the activity: RNCP34024BC02 - Express your thoughts clearly and concisely in writing and orally, in French and English

• Monitor communication trends and practices;
• Gather political and/or market issues and transform them into communication research questions;
• Design and write a proposal that takes into account the expectations and needs of a target audience;
• Justify and present the project to a customer, both orally and in writing;
• Manage the deployment of a consulting strategy and support the client in its implementation and management over the short and medium term.

Skills block associated with the activity: RNCP34024BC02 - Express your thoughts clearly and concisely in writing and orally, in French and English

• Identify, define and create a communication device in line with the objective ;
• Test and validate new communication devices;
• Produce and implement a multi-channel communication medium in line with the needs of the target audience;
• Monitor, measure and report on the effectiveness of online and offline communication tools;
• Take stock of actions undertaken with a view to optimizing future processes.

Skills block associated with the activity: RNCP34024BC02 - Express your thoughts clearly and concisely in writing and orally, in French and English

• Design and manage an online or offline brand reputation strategy for an internal or external audience;
• Managing a public relations campaign in the private or public sector;
• Manage and disseminate the image of a political, market or institutional entity;
• Identify a crisis situation and implement a specific plan to manage it ;
• Coordinate and manage internal and external stakeholders in a communications project within an organization; ?
• Manage and ensure relationships with service providers and project stakeholders;
• Set up a sponsorship and fundraising campaign;
• Draw up and monitor a provisional budget.

- Carry out a state of the art on environmental and societal issues;
- Identify the environmental and societal issues relevant to the organization;
- Characterize the organization's positioning in relation to the issues;
- Assess the reciprocal impacts between the company and its environment;
- Draft and formalize a diagnosis, in French and English;
- Present, both orally and in writing, the elements of the diagnosis.

- Determine the strategic orientations of the audit;
- Draw up an inventory of the organizational structures, methods, procedures and tools used;
- Identify the organization's resources;
- Propose changes adapted to the organization's needs;
- Draft and formalize a diagnosis, in French and English;
- Present, both orally and in writing, the elements of the diagnosis.

- Gather and study the organization's financial data;
- Assess variances between results and objectives;
- Draw up an organization's financial forecasts;
- Create visual representation and decision-making tools;
- Carry out and formalize a financial and management control diagnosis of an organization;
- Present, both orally and in writing, the elements of the diagnosis.

- Carry out a market and competitor study;
- Take stock of existing resources within the organization;
- Define the organization's marketing objectives;
- Develop the marketing mix by product or service;
- Identify digital communication tools;
- Define the communication plan.

- Define the project objective and evaluation criteria;
- Define, plan and monitor progress milestones;
- Identify and manage the risks inherent in the project;
- Identify the players and coordinate their activities;
- Communicate and report on project progress to the various stakeholders.

- Define a shared objective, taking into account the personal aspirations of team members;
- Identify and take into account personality differences and manage disputes;
- Carry out market and competitor research;
- Take stock of the resources required for the project;
- Draw up an organization's financial forecasts;
- Define, plan and monitor progress milestones;
- Draw up and formalize a business plan;
- Argue and defend the creative project, both orally and in writing.

- Identify and apply regulatory frameworks relating to work;
- Analyze types of interlocutors and their expectations;
- Identify and take into account personality and cultural differences in a professional context;
- Define and negotiate objectives;
- Communicate positions and manage disputes.

- Carry out an academic literature review;
- Problematize a complex phenomenon or situation;
- Define a scientific research design;
- Apply qualitative and quantitative scientific methods;
- Collect and analyze empirical data;
- Write a research article in academic language;
- Present and discuss results orally.