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EM - Data, AI & Marketing

Data & Marketing Education , organized by Sciences Po Grenoble-UGA and the Media Institute, aims to respond to the changing face of marketing in the age of data and artificial intelligence. The program aims to train professionals capable of deploying the power of data in the service of an effective, ethical marketing strategy rooted in current practices.

Description and target audience

This Education , which combines face-to-face teaching (in Paris and Grenoble) and distance learning, is led by a multi-disciplinary team, combining teacher-researchers in the social sciences and data specialists, as well as professionals from a wide range of sectors.

 

Target audience: 

  • Current marketing, communications, media, research or digital professionals from the public or private sectors
  • People retraining for careers in data marketing

Prerequisites :

2-3 years' experience in marketing and a minimum bac+4 diploma (exemption via VAPP possible)

 

Diploma awarded :

Diplôme d'établissement and attestation de réussite du bloc de compétences BC06 du diplôme des Instituts d'Études Politiques (RNCP 39136), valant grade de master.

 

Next session: April 2026

Applications: From 01/09/2025 

To obtain an application file, please send an e-mail to:Education

Objectives

Analyze, select data for marketing, analyze with data science and AI

-Understanding the data ecosystem for marketing

-Understanding data processing and analysis, tools (software, algorithms)

-Knowing how to exchange and work with data scientists

-Master the logic of machine learning and AI applied to marketing

-Create visual summaries and interpret results

 

Develop and manage a data-driven marketing strategy integrating AI

Develop marketing strategies based on customer and non-customer data

-Target, customize, forecast, automate

-Combining different sources and techniques for effective actions

-Data marketing insights from industry experts

 

Managing a strategic Data Marketing project integrating AI, ethical, societal and regulatory dimensions

-Planning, coordination and reporting

-Interdisciplinary project management

-Presentation of a complex project with context analysis and recommendations

-Integrating ethical, regulatory and societal issues into project management

Program

Modules :

  • Analyze marketing data and mobilize data science and AI tools
  • Develop and manage a data-driven marketing strategy

  • Steering a strategic project mobilizing marketing data and AI within an ethical and regulatory framework

     

    Download brochure.

Knowledge control procedures (MCC)

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Speakers

Antoine Audit, Research Director - TF1 Publicité

Olivier Daufresne, Associate Director - CESP

Bernard Denni, Professor Emeritus of Political Science - Sciences Po Grenoble

Jean-Christophe Gatuingt, COO - Visibrain

Marina Gaultier, Head of Consumer Insights - Retail & Media - RelevanC

Frédéric Grelier, Chief Data Officer - Weborama

Anne-Laure Guenet, Head of the Unstructured Data team - Datascience & AI Department - DSIN Commerce- EDF

Marylène Guérard, General Manager - Centre France Publicité

Olivier Lê Van Truoc, Associate Professor of Political Science - Sciences Po Grenoble

Adeline Leclercq Samson, Professor of Statistics - Grenoble Alpes University

Stéphanie Marty, Senior manager guest experience - Disneyland Paris

Marlène Mesana, Marketing Science Manager France - Italy - Spain - Snapchat

Antoine Moreau, President - SLPV Analytics

Aurélie Vanheuwerzin, Executive Director - Data Science - Médiamétrie

In practice

Format: 3-module hybridEducation alternating distance learning and face-to-face sessions. 

Duration: 120 hours over 7 months.

Fee: €8,000 if paid by a third party

or €3,990 for self-catering

(eligible for CPF for 100h of Education out of 120h)

 

 

Contact

Kevin Dos Santos
contact-em@iepg.fr