EM - Data, AI & Marketing
The Data & Marketing Education program, organized by Sciences Po Grenoble-UGA and the Media Institute, aims to respond to changes in marketing professions in the age of data and artificial intelligence. The program aims to train professionals capable of deploying the power of data in the service of an effective, ethical marketing strategy rooted in current practices.
Description and target audience
This Education , which combines face-to-face teaching (in Paris and Grenoble) and distance learning, is led by a multi-disciplinary team, combining teacher-researchers in the social sciences and data specialists, as well as professionals from a wide range of sectors.
Target audience:
- Current marketing, communications, media, research or digital professionals from the public or private sectors
- People retraining for careers in data marketing
Prerequisites :
2-3 years' experience in marketing and a minimum bac+4 diploma (exemption via VAPP possible)
Diploma awarded :
Diplôme d'établissement and attestation de réussite du bloc de compétences BC06 du diplôme des Instituts d'Études Politiques (RNCP 39136), valant grade de master.
Next session: March 2026
Applications: From 01/09/2025
To obtain an application file, please send an e-mail to:Education
Objectives
Analyze, select data for marketing, analyze with data science and AI
-Understanding the data ecosystem for marketing
-Understanding data processing and analysis, tools (software, algorithms)
-Knowing how to exchange and work with data scientists
-Master the logic of machine learning and AI applied to marketing
-Create visual summaries and interpret results
Develop and manage a data-driven marketing strategy integrating AI
Develop marketing strategies based on customer and non-customer data
-Target, customize, forecast, automate
-Combining different sources and techniques for effective actions
-Data marketing insights from industry experts
Managing a strategic Data Marketing project integrating AI, ethical, societal and regulatory dimensions
-Planning, coordination and reporting
-Interdisciplinary project management
-Presentation of a complex project with context analysis and recommendations
-Integrating ethical, regulatory and societal issues into project management
Program
Modules :
- Analyze marketing data and mobilize data science and AI tools
- Develop and manage a data-driven marketing strategy
Steering a strategic project mobilizing marketing data and AI within an ethical and regulatory framework
Download the brochure.
In practice
Format: 3-module hybridEducation alternating distance learning and face-to-face sessions.
Duration: 120 hours over 7 months.
Fee: €8,000 if paid by a third party
or €3,990 for self-catering
(eligible for CPF for 100h of Education out of 120h)
Contact
Kevin Dos Santos
contact-em@iepg.fr