Haithem GUIZANI
Associate Professor
Marketing
Laboratory(ies): PACTE
Keywords
- Consumer behavior
- Brand management
- PSA: Public Service Announcement
Publications
“Mars and Venus” in femvertising? The influence of gender on the perception of women’s empowerment in advertising
Oula Bayarassou , Imene Becheur , Haithem Guizani , Hajer Bachouche
25th World Marketing Congress, Academy of Marketing Science, June 2024, Bel Ombre, Mauritius
Chapter 3 - Toward a Better Understanding of Health Behaviors to Promote Change: Integrating Self-Determination Theory into the Socio-Ecological Model
A. Helme-Guizon , R. Debru , Valérie Lépine , Haithem Guizani , Christophe Pison
EMS. Social Marketing and Nudging: How to Change Health Behaviors?, EMS Éditions, pp. 60–67, 2022, Economy and Society, 9782376875482. 10.3917/ems.gallo.2022.01
NATURA BRASIL: The Leader in the Challenging Process of Entering the European Market for Brazilian Cosmetics
Anne Bartel-Radic , Haithem Guizani , Hamza Asshidi
2022, pp. 1–15
NATURA BRASIL: The Brazilian Cosmetics Leader’s Rocky Expansion into Europe
Anne Bartel-Radic , Hamza Asshidi , Haithem Guizani
2022, pp. 1–15
Understanding Physical Activity and Sedentary Behaviors Among Disadvantaged Adults: An Approach Based on Motivational and Interactional Dynamics
Romain Debru , A. Helme-Guizon , Valérie Lepine , Haithem Guizani , C. Pison
27th Congress of the French Marketing Association, January 2021, Angers, France